
Recently, Fred Joyal, CEO of 1-800-DENTIST met with Tony Hsieh, CEO of Zappos.com and was blown away by their legendary corporate culture. Yesterday he went back with 9 of us to experience it for ourselves. What we saw was extraordinary. Here are their 10 core values that they live and breath.
1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble

What is perhaps most impressive about our experience was the myriad of ways these core values manifest. The elaborately cheerful minibus which awaited our arrival at LAS, the dance machine in the lobby, the shoe shine stand, the highly accessorized work spaces, the social events, the fact that over 150 employees tweet on the custom Zappos twitter site, the Zappos library from which anyone can take a copy of a number of marketing and customer service bibles, the urine color chart on the inside of each stall in the rest rooms, and about a million other small details all contribute to the outstanding customer experience. Zappos.com is perhaps one of the greatest dot com success stories. It's easy to see why.

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